Pineapple Pete’s Rebrand


For Pineapple Pete's Shaved Ice & Treats

Pineapple Pete’s, a confectionery in the Walla Walla Valley serving specialty shaved ice and sandwiches, had to close its brick and mortar store and rethink its business plan after several tough winters.
With a shift in business focus, Pineapple Pete’s owners felt they needed a change in their visual branding as well. The new logo represents a fun, sweet twist on the old logo (sans sunglasses) that better represents what they stand for.